Find a way to include video – personalized, engaging, helpful, relevant video in your online content and your SEO efforts.
Studies have shown that 6 out of 10 people would rather watch online videos than television. (Google) And by 2022, online videos will make up more than 82% of all consumer internet traffic.
Whether your video is pure entertainment or wonderfully informational, today’s internet users increasingly prefer their content in this format. Lazy? Maybe. But there it is.
Remember to optimize your video for search using relevant keywords in the description and headline of your video that matches user intent.