Social media continues to be a big part of daily life. Even if it isn’t an official ranking signal for SEO purposes, Google has started recognizing social search results as being of value. Moreover, social networks are increasingly being used as search engines themselves, with more and more users turning to these channels to answer their questions.
Social media channels also offer a crucial area to get real-life reviews and interaction and engagement with your customers and audience – all of which inform other potential customers, and Google, of your legitimacy and trustworthiness. Think of social as the 21st-century version of word of mouth, a tool which has always had power.