92% online users initiate their internet activity through search engines like Google
Search traffic is 300% more than social media traffic
75% search users don’t bother going past the first page results
78% Canadians ignore or avoid clicking on PPC ads organic rules the roost!
92% of all local searches end up in a purchase or sale
Local search accounts for 40% of the total search
54% Canadians prefer internet over phone directories to find a local service