E-Commerce & PPC
Urban Style Co. Case Study
Doubled conversion rates and achieved 3.5x ROI on advertising spend.
The Challenge
Urban Style Co., an online fashion retailer, was experiencing high traffic but low conversion rates on their e-commerce store. Their PPC campaigns were generating clicks but not sales, resulting in a poor return on ad spend.
Our Solution
We implemented a comprehensive e-commerce optimization and PPC strategy:
- Complete UX audit and implementation of conversion rate optimization recommendations
- Restructuring of product categories and improvement of product descriptions
- Development of targeted PPC campaigns with custom landing pages
- Implementation of dynamic remarketing campaigns
- A/B testing of ad copy, images, and landing pages
The Results
103% increase in conversion rate
350% return on ad spend (up from 120%)
68% reduction in cart abandonment
- 42% increase in average order value
- 215% growth in revenue
"Our e-commerce conversion rates have doubled since working with VanMarketing. Their team optimized our product pages, implemented strategic PPC campaigns, and created a seamless shopping experience that our customers love."
Emily Rodriguez
E-commerce Manager, Urban Style Co.