The problem we solve
Many Vancouver businesses waste ad spend on broad keywords that attract tire-kickers, or they avoid Google Ads entirely because a past campaign performed poorly. Without strategic management, paid search becomes an expensive experiment. In Burnaby, a fast-growing market with massive redevelopment in Brentwood, Metrotown and Edmonds driving demand for services across both new construction and existing homes.
What the engagement delivers
- Campaign structure and keyword strategy
- Ad copy development with A/B testing
- Landing page optimization for conversion
- Negative keyword management and budget optimization
Our approach
Analyze search term data and competitor activity
Structure campaigns by service type and intent
Deploy targeted ad copy with clear value propositions
Optimize bids, budgets and audiences continuously
About Burnaby
moderately competitive with a mix of Vancouver operators expanding east and strong local independents. a fast-growing market with massive redevelopment in Brentwood, Metrotown and Edmonds driving demand for services across both new construction and existing homes Burnaby has a population of 250,000 and includes neighborhoods like Brentwood, Metrotown, Edmonds, Lougheed, Burnaby Heights.
Questions clients ask
What is a reasonable cost per lead for Google Ads?
It varies by industry, but we focus on cost per qualified lead relative to average customer value. A $50 lead that closes at 30% with a $2,000 average job is far more valuable than a $20 lead that never converts.