The problem we solve
Many Vancouver businesses waste ad spend on broad keywords that attract tire-kickers, or they avoid Google Ads entirely because a past campaign performed poorly. Without strategic management, paid search becomes an expensive experiment. In Richmond, a bilingual market with significant wealth from real estate and international business; consumers expect professionalism and language accessibility.
What the engagement delivers
- Campaign structure and keyword strategy
- Ad copy development with A/B testing
- Landing page optimization for conversion
- Negative keyword management and budget optimization
Our approach
Analyze search term data and competitor activity
Structure campaigns by service type and intent
Deploy targeted ad copy with clear value propositions
Optimize bids, budgets and audiences continuously
About Richmond
unique competitive dynamics driven by cultural expectations; businesses that communicate in Chinese and English have a distinct advantage. a bilingual market with significant wealth from real estate and international business; consumers expect professionalism and language accessibility Richmond has a population of 220,000 and includes neighborhoods like Steveston, Brighouse, Broadmoor, Seafair, West Richmond.
Questions clients ask
What is a reasonable cost per lead for Google Ads?
It varies by industry, but we focus on cost per qualified lead relative to average customer value. A $50 lead that closes at 30% with a $2,000 average job is far more valuable than a $20 lead that never converts.