The problem we solve
Many Vancouver businesses waste ad spend on broad keywords that attract tire-kickers, or they avoid Google Ads entirely because a past campaign performed poorly. Without strategic management, paid search becomes an expensive experiment. In Surrey, BC's second-largest city with explosive population growth creating sustained demand for home services, construction and trades.
What the engagement delivers
- Campaign structure and keyword strategy
- Ad copy development with A/B testing
- Landing page optimization for conversion
- Negative keyword management and budget optimization
Our approach
Analyze search term data and competitor activity
Structure campaigns by service type and intent
Deploy targeted ad copy with clear value propositions
Optimize bids, budgets and audiences continuously
About Surrey
highly competitive with low barriers to entry; businesses need strong digital presence to stand out in a market flooded with operators. BC's second-largest city with explosive population growth creating sustained demand for home services, construction and trades Surrey has a population of 600,000 and includes neighborhoods like Cloverdale, Guildford, Newton, Fleetwood, South Surrey.
Questions clients ask
What is a reasonable cost per lead for Google Ads?
It varies by industry, but we focus on cost per qualified lead relative to average customer value. A $50 lead that closes at 30% with a $2,000 average job is far more valuable than a $20 lead that never converts.